CONSUMERS' UNDERSTANDING AND INTERPRETATION TOWARDS THE MALAYSIAN HEALTHIER CHOICE LOGO

Received 2023-07-09; Accepted 2023-08-30; Published 2023-09-15

Authors

  • Nursyukrina Muhamad Norrahim Nutrition Division, Ministry of Health Malaysia, Federal Government Administrative Centre, 62590 Putrajaya, Malaysia.
  • Fatimah Sulong Nutrition Division, Ministry of Health Malaysia, Federal Government Administrative Centre, 62590 Putrajaya, Malaysia.
  • Nazli Suhardi Ibrahim Nutrition Division, Ministry of Health Malaysia, Federal Government Administrative Centre, 62590 Putrajaya, Malaysia.
  • Nur Maisarah Razak Centre for Nutrition and Dietetics Studies, Faculty of Health Sciences, Universiti Teknologi MARA, 42300 Selangor, Malaysia.
  • Nur Adibah Mohd Adnan Centre for Nutrition and Dietetics Studies, Faculty of Health Sciences, Universiti Teknologi MARA, 42300 Selangor, Malaysia.
  • Muchtaruddin Mansyur Department of Community Medicine, Faculty of Medicine, Universitas Indonesia, Indonesia
  • Norazmir Md Nor Integrative Pharmacogenomics Institute (iPROMISE), Universiti Teknologi MARA, 42300 Selangor, Malaysia.

DOI:

https://doi.org/10.22452/jummec.sp2023no2.26

Abstract

The Ministry of Health’s deployment of the Healthier Choice Logo (HCL) could be the turning point for consumers
to alter their nutrition lifestyle by practising healthy eating as a better interpretation of HCL on food products help
them to identify and make healthier food choices. This study aimed to evaluate consumers understanding and
interpretation towards Malaysian HCL. This study is a cross-sectional study and a quantitative approach. One hundred four respondents, aged above 15 years old, who reside in Malaysia and know either Malay or English, were involved. Data collected using a set of questionnaires were analysed using descriptive statistics and Pearson correlation. The findings reveal a medium level of understanding among Malaysian consumers towards the Healthier Choice Logo and a high-level interpretation of the Healthier Choice Logo among the consumers in Malaysia. There was also a positive correlation between the understanding and interpretation of the consumers’ data regarding the Healthier Choice Logo. This study also shows that the food label does help consumers identify and make healthier food choices.

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Published

2023-09-15

Issue

Special Issue 2 (2023): Postgraduate Research Colloquium

Section

Research article

License

All authors agree that the article, if editorially accepted for publication, shall be licensed under the Creative Commons Attribution License 4.0 to allow others to freely access, copy and use research provided the author is correctly attributed, unless otherwise stated. All articles are available online without charge or other barriers to access. However, anyone wishing to reproduce large quantities of an article (250+) should inform the publisher. Any opinion expressed in the articles are those of the authors and do not reflect that of the University of Malaya, 50603 Kuala Lumpur, Malaysia. 

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