DETERMINANTS OF CAREER CHOICE AMONG UNIVERSITY STUDENTS

Abstract

The future determination of an individual depends largely on decision made on career choice. The main objective of this study was to investigate factors influencing University students in selecting their career. The cross-sectional survey design was adopted whereby questionnaires were distributed to a sample of 580 students. The participants were selected from one of the public University in Tanzania using simple random sampling technique. Through the use of linear regression model, findings revealed that peer, family, opportunity and personality significantly contributed much on career selection. It was further observed that peer pressure was more influential factor followed by personality, family and opportunity. The results are considered inputs to university’s management towards the development of career guide and counselling service to students as a means of helping students to make the right choice for their future career. It will then result into sustainable production of competent professionals that meets the needs of the labour market