Malaysian University Students’ Understanding and Perceptions of the Gig Economy
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Abstract
Due to the development of digital technology and the diversification of working
styles in the wake of the recession and pandemic, the demand for flexible task-based gig
work is increasing in Malaysia. However, university students tend to be reluctant to
enter the gig economy, preferring conservative full-time jobs. Knowledge of how well
the younger generation understands and perceives the gig economy is lacking. Based on
this gap, this paper investigates Malaysian students’ understanding of and interest in
the gig economy. Primary data collected through focus group interviews with five labour
economics students were analysed using thematic analysis. The results revealed eight
subtopics and three main themes, namely: (1) flexible and competitive open market, (2)
recognition as a ‘freelance gig’, and (3) nature of labour diversification. Among practical
implications, this study highlights the need for educators, policymakers and business
entities to expand young people’s knowledge and understanding of new economic
realities, of which the gig economy and gig work are part.
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