INFORMATION MARKETING IN SRI LANKAN ACADEMIC LIBRARIES
Main Article Content
Abstract
Describes a study that investigates the marketing of “free-based†information services in five selected academic libraries in Sri Lanka. A total of 5 senior librarians were interviewed and 250 library users answered questionaires.The study revealed that all the academic libraries offer free information services to their clients with the exception of photocopying and document-delivery services.The academic libraries should aggressively market their services/products and must move from the provision of traditional library services(book loans) to a more IT based information services(Internet).
Downloads
Article Details
It is a condition of publication that manuscripts submitted to the journal have not been published, accepted for publication, nor simultaneously submitted for publication elsewhere. By submitting a manuscript, the author(s) agree that copyright for the article is transferred to the publisher, if and when the manuscript is accepted for publication.