Mediation and Muhammad’s Message: Characteristics of Online Islamic Evangelism Consumed by Indian Youth

Abstract

Religious media plays a vital role in reforming and changing the socio-religious and cultural lifestyle of the society. This paper looks at the character of online Islamic evangelism, which targets Muslim youth of Indian backgrounds and addresses the convergence of religious communication and modern media. Assessing the role of Islamic evangelism in the socio-religious and cultural lifestyle of young Muslims, it applies a content analysis to major Islamic media outlets online to find out their approaches to evangelism, the traits and trends of Islamic evangelism, and consumption trends among Muslim youth in India.