INTERMEDIALITY IN FANDOM CULTURE: THE IMPACT OF BTS ON KOREAN LITERATURE READING HABITS: FOCUSING ON INDONESIAN ARMY
Main Article Content
Abstract
Fandom forms cultural spaces where audiences unite. This article introduces fan activities influenced by idols, discussed and shared in affinity spaces. It offers a theoretical framework, focusing on BTS fandom (ARMY) reading habits in Korean literature. This model highlights content intermediality's importance in analyzing media content within fandom culture. Using content analysis and digital
ethnography methods, this study examines Indonesian ARMY fandom through the @IARC_twt twitter account. Results reveal productive reading activities within the Indonesian BTS ARMY fandom, including build reading habit through sub community in twitter, transmedia storytelling through idol reading lists, and hashtag-sharing. These activities also promote books related to BTS album themes and Korean literature to the public. Furthermore, the article explores the positive impact within fandom culture and conceptualizes a productive fandom model.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright
Submission of a manuscript to the WILAYAH implies that the submitted work has not been published before (except as part of a thesis or report or abstract), that it is not under consideration for publication elsewhere; that all co-authors have approved its publication. The WILAYAH : International Journal of East Asian Studies adopts CC BY license. As such, we would be grateful if an acknowledgement accompanies the republication that the work was originally published in WILAYAH. The editors will ensure digital preservation of access to the journal content by the Journal depository section.
Disclaimer
Although the Department of East Asian Studies is the publisher of the WILAYAH : International Journal of East Asian Studies, the views presented in the WILAYAH are entirely those of the contributors and do not reflect the official stand of the Department of East Asian Studies. The Department does not hold itself responsible for the accuracy of any article published. Publisher and co-publishers assume no responsibility, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libellous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.
References
BTS, “WINGS”, https://ibighit.com/bts/eng/discography/detail/wings.html.
CNN Indonesia, “Indonesia Jadi Negara dengan K-Poper Terbesar di Twitter”, CNN Indonesia, 26 January 2022,https://www.cnnindonesia.com/hiburan/20220126202028
-227-751687/indonesia-jadi-negara-dengan-k-poper-terbesar-di-twitter.
Dinda Juwita Ratu Hapsari, Indri Utami Sumaryanti, “The Relationship between Celebrity Worship and Problematic Social Media Use among BTS Fans in Bandung,” Bandung Conference Series: Psychology 1, no.1, (2021): 92-98.
Gramedia Pustaka, “Almond (Sohn Won - Pyung),” https://shopee.co.id/Almond-(Sohn-Won-Pyung)
-i.63842097.3647932147?sp_atk=35d37430-6fe2-4163-9fa9-4b4ec678e60d&xptdk=35d37430-6fe2-4163-9fa9-4b4ec678e60d.
Henry Jenkins, Textual Poachers: Television Fans& Participatory Culture, (New York, NY: Routledge, 1992).
Henry Jenkins, Convergence Culture: Where Old and New Media Collide. (New York: New York University Press, 2006)
Jean Burgess & Joshua Green, YouTube: Online Video and Participatory Culture. (Cambridge: Polity, 2009).
Jenny Preece, "Online Communities: Designing Usability, Supporting Sociability", Industrial Management & Data Systems 100, no. 9, (2000): 459-460.
John Storey. Cultural Studies and Pop Culture Studies, trans. Alfathri Adlin, Laily Rahmawati(Yogyakarta : Jalasutra, 2007).
Kang Aa Young, 9 October 2018, "BTS becomes the youngest to receive Order of Cultural Merit", The KoreaTimes, https://www.koreatimes.co.kr/www/art/2023/09/398_2566
html.
Kan Hyeong Woo, “K-content Tweets Increase 546% Over 10 Years”, Korean Herald, 24 August, 2022, https://www.koreaherald.com/view.php?ud=20220824000609.
Kate Cairns, Joan Harvey, Oliver Heidrich, Psychological Factors to Motivate Sustainable Behaviors. Proceedings of the ICE - Urban Design and Planning 167, no. 4, (2014): 165-174.
Kim Seulgi, 18 May 2020, “From Classics to Philosophical Books… 'BTS Seller' Shaking Bookstores (고전부터 철학책까지…서점가 흔드는 `BTS셀러`)”, MK News, https://www.mk.co.kr/news/culture/9344769.
Klaus Bruhn Jensen, “Intermediality”, in W. Donsbach (Ed.), International Encyclopedia of Communication Vol.6,(USA: Blackwell Publishing, 2008): 2385-2387.
Linda Hutcheon, A Theory of Adaptation. (New York Routledge Taylor & Francis, 2006).
Martin Grandjean, “A Social Network Analysis of Twitter: Mapping the Digital Humanities Community” Arts & Humanities 3, (2016): 1-14.
Matt Hills, “From Fan Culture/Community to the Fan World: Possible Pathways and Ways of Having Done Fandom.” Palabra Clave 20, no.4, (2017): 856-883.
Mark Duffet, Understanding Fandom: An Introduction to the Study of Fan Culture, (New York: Bloomsbury Publishing, 2013).
Namjoon’s Library, 01 August, 2022, “When the World's Biggest Band Ignites a Love of Reading”, Korean Literature Now, https://kln.or.kr/strings/columnsView.do?bbsIdx=1818.=
Nicolle Lamerichs, “Shared Narratives: Intermediality in Fandom.” in Productive Fandom: Intermediality and Affective Reception in Fan Cultures (Amsterdam, Amsterdam University Press, 2018): 11–34.
Nuria Astagini, Veronica Kaihatu, and Yugo Dwi Prasetyo. “Parasocial Interaction and Relationship in Indonesian Celebrity Social Media Accounts”. Communicology: Jurnal Ilmu Komunikasi 5, no.1, (2017):67-93.
Park Boram, 11 December 2019, “BTS Symbolizes Cross-border Pop Culture in New Media Era: Scholars”, Yonhap News, https://en.yna.co.kr/view/AEN20191211009900315.
Penerbit Haru Official Shop “The Power of Language,” https://shopee.co.id/The-Power-of-Language-i.7252083.5027024778?sp_atk=7b925ae6-32b2-4785-8b0f-044aae2cbf8f&xptdk=7b925ae6-32b2-4785-8b0f-044aae2cbf8f.
Stefanie Rhein, “Being a Fan is More than That: Fan-Specific Involvement with Music” The World of Music 42, no.1, (2000): 95–109.
The Straits Times, “BTS Leader RM Resurrects Out-of-print Book on Early Death”, 02 September 2021, https://www.straitstimes.com/life/entertainment/bts-leader-rm-
resurrects-out-of-print-book-on-early-death.
Tia Agnes, "Dibaca RM BTS, Buku The Other Side of Things Versi Indonesia Segera Terbit," Detik.com, 9 February 2022, https://hot.detik.com/book/d-5935109/dibaca-rm-bts-
buku-the-other-side-of-things-versi-
indonesia-segera-terbit.
Weverse, “About Weverse”, https://about.weverse.io/en.html.